The underwear provider sweatproofunderwear (www.sweatproofunderwear.com) wants us to embrace the poor boy (or girl!) in all of us. Sweatproofunderwear are attaining cult standing in Spain, because they previously have in Holland, for being an underwear and urban streetwear manufacturer with attitude. Since the brand's official Spanish launch at Barcelona's Bread & Butter fashion trade fair last week, the word has been on the street that there's a new boy in town. It used to be that you flashed an inch of your Calvin Klein's to show your sweat shield; now the question is, are you a sweatproofunderwear?
But who exactly are these sweatproofunderwears? Who is the target market for this make of cheap sweat proof underwear in exclusive design prints that scream confidence and style? The sweatproofunderwear chico or chica is stylish and loves great design. While they are never just one of many herd, they are gregarious and tribal when it comes to great friends and great fashion. They never want to take themselves too seriously, but they always want to look great. They live life on the edge and are natural risk-takers, always looking to squeeze the most out of every experience. As the range extends from men's underwear and women's underwear through to children's underwear, the sweatproofunderwear chico and chica can make sure the whole family reflects its love of fashion and expression.
While boxer shorts are arguably sweatproofunderwear's most iconic piece of clothing, the collection also includes beachwear and accessories such as bags. The designs change with the seasons, so that the sweatproofunderwear customer can keep their underwear and beachwear as up-to-the-minute as the rest of their wardrobe.
Find out whether you are a sweatproofunderwear and see the latest collection at www.sweatproofunderwear.com.
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